Trump Helps Shape Latino View of Republican Party

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Last month, I wrote about how Donald Trump has polled among Latinos over the past year. His pronouncements on immigration and Mexican immigrants have made him very unpopular with Latinos. While Trump almost seems to relish turning people against him, his Latino problem goes beyond damage to his campaign—it is affecting the way Latinos view the Republican Party. Trump is not exactly an ambassador for the party. In this post, I’ll look back over the past year’s worth of polling of Latinos in the U.S., and focus on attitudes towards the GOP.

The first poll of Latino voters that was released after Trump’s campaign launch was conducted by Univision Notices and was partially conducted prior to Trump’s speech. The majority of respondents (52%) questioned prior to Trump’s campaign launch already had an unfavorable view of the Republican Party. However, the party’s unfavorable rating ticked up after Trump made his announcement—to 56 percent. In this survey, 92 percent of respondents said they thought the immigration issue was “very” (72 percent) or “somewhat” (20 percent) important in considering their vote. A majority (52 percent) said they would be less likely to vote for a candidate who opposed legalizing undocumented immigrants.

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